We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Product trial and repeat purchase. Upcoming SlideShare. Like this presentation? Why not share! Tutor2u - Labour Market Economics by tutor2u views. Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Next SlideShares. Download Now Download to read offline and view in fullscreen. Would these adverts have encouraged you to trial a new flavour?
Is this good market research or just a gimmicky campaign? Have any of these flavours been launched? How else can a business encourage customers to trial a new product? The product is usually brand new to the market. A repeat purchase involves getting your customers to buy your product again. What new products have you tried recently? What encouraged you to try it?
Will you buy it again? Why might it be easier for an established brand to launch a new product than a new business? These might include: Advertising Below the line — direct promotion rather than through an intermediary e. Above the line — indirect promotion through mass media such as TV, radio and newspapers Penetration pricing — setting low initial prices to attract customers Free samples — targeting potential consumers at locations such as railway stations with free tasters 3.
Businesses will spend money advertising their products in order to inform and persuade customers with their buying habits. A product trial will involve an initial promotional campaign. Hopefully, people will try the new product. If it is good enough they will become repeat purchasers. Issue Date : June Anyone you share the following link with will be able to read this content:. Sorry, a shareable link is not currently available for this article.
Provided by the Springer Nature SharedIt content-sharing initiative. Skip to main content. Search SpringerLink Search. Abstract Consumer panel purchase data for several new brands are anllyzed, focusing on macrobehavioral characteristics of two groups: triers and repeat buyers.
References Aaker, D. Article Google Scholar Ahl, D. Article Google Scholar Amstutz, A. Google Scholar Ayal, I. Google Scholar Ehrenberg, A. Article Google Scholar Headen, R. Google Scholar ——— Google Scholar Ludington, C. Demo of Purchase Repeat Frequency analysis on the Destiny analytics platform. Demo of Repeat Decay analysis on the Destiny analytics platform. Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground.
They combine theory with practice, linking the classroom with the consumer marketplace. Contact Privacy Statement Disclaimer: Opinions and views expressed on www.
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