Why is nike a transnational company




















Decision making mainly comes from their United States based HQ. Is McDonalds a transnational corporation? McDonald's is a transnational corporation because it operates facilities and does business in many countries around the world. It does not consider one country its national home. McDonald's is a company centered on globalization. What companies are transnational corporations? List of multinational corporations 85C Bakery Cafe. Acer Inc. Activision Blizzard. Is Adidas a transnational corporation?

Why is Adidas a transnational corporation? Adidas is a global business and TNC. Largest sportswear manufacturer in Europe, second largest in the world. Does Nike Own Adidas?

As well as the Nike brand, the company owns Converse, Hurley, and the Jordan brand after basketball player Michael Jordan , while Adidas also owns the Reebok brand. Nike and Adidas make the majority of their revenue from selling footwear, with apparel being the second biggest revenue driver for both.

Does Nike own under Armour? Under Armour is widely known for its partnership with NBA athlete Stephen Curry, who is considered to be the "face of their footwear line". Originally signed to Nike, Curry joined with Under Armour in the offseason.

Does Nike Own Jordan? Nike - TNC case study. Upcoming SlideShare. Like this presentation? Why not share! TNC presentations by aatkinson7 views Case study on globalization at gene Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode.

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Nike and CSR. Storm Surges. Submergent and emergent coastlines. Merry Hill - Out of town retailing case study. Dean Rusk - Secretary of State. Related Books Free with a 30 day trial from Scribd. Compared to the paycheck of the Nike CEO, the inequality is shocking grotesque.

Globalization is not positive for everyone. Globalization has led to a persistent dictatorship of the market, greater social inequality within and among countries, and a flattening of wages, working conditions and social security.

National states or trade unions are increasingly powerless in the face of globalization. According to Went , there are four aspects of globalization that changed the functioning and organization of the world. First, the world economy is one as global markets are replacing national markets. MNCs use these global markets as a natural strategy. Second, the influence of MNCs keep growing and global companies are organizing production and distribution globally, with major consequences for the structure of organizations and for employees.

Fourth, macroeconomic policies are being globalized, with the neoliberal paradigm becoming unchallenged and being applied globally. Full employment are no longer a goal, instead emphasis is on export-oriented growth, free trade, labour market flexibility, more market and less state social policy, and privatization.

Globalization can be considered in terms of trade, international mergers and takeovers, technology, the global assembly line, and multinationals Went, There is also a rapid increase in mergers and takeovers and foreign direct investment FDI. FDI especially has prompted globalization faster than international trade. By , countries had adopted special laws to encourage FDI and most countries have adapted their economy in some way to attract foreign investor.

Technology, of course, plays a major role in all of this. MNCs take advantage of new technologies and considerably reduced transport and telecommunication costs to produce goods and services through processes spread all over the world. Products are being assembled with parts brought from all parts of the world.

To increase profit, MNCs can close or move its operations to a cheaper location, or threaten to gain concessions. Finally, the number of corporations operating transnationally amounted to 53, in with , foreign affiliates. The MNCs share of world economy keeps growing and this gives them considerable power over weaker countries and economies. The results of this rapid globalization are diverse.

Of particular relevance in the rise of the superbrand, dictatorship of the financial markets, a race to the bottom, privatization, increasing migration, growing social inequality, and commodification appear to be particularly important factors Went, Countries who want to draw this capital or FDI must adapt to the wishes of those who have the capital, and in this way they are pressurized to adapt their policies to the demands of the market, that is, those who hold the capital.

Developing countries are pressurized to prioritize export and payment of foreign debt. So, even though factories in the EPZs do not pay taxes or create infrastructure, they are there because of the trickle-down theory: the belief that EPZs create jobs and workers income from these jobs will boost the local economy.

In addition, labor laws are not being enforced within zones because governments regard EPZs as foreign trade policy, not a labor rights issue, and because they promised a cheap and compliant workforce to foreign investors, EPZ factories are run according to rules that break the labor laws. Global Village or Global Pillage. Massachusetts: South End Press. Carr, M. Globalization and the informal economy: How global trade and investment impact on the working poor.

Retrieved 1 October , from www. Chomsky, N. Profit Over People: Neoliberalism and global order. Clair, J. CLR report. Collins, S. E Ticket to Nike Town. Counterblast E-Journal of Culture and Communication, 1, Crainer, S. UK: Capstone Publishing Limited. Eden, L. Introduction to the symposium multinationals: The Janus face of Globalization.

Journal of International Business Studies, 32, Feit, J. The Nike Psyche. Retrieved 01 October , from www. Goldman, R. Nike Culture: The Sign of the Swoosh.

London: Sage Publications. Korten, D. When Corporations Rule the World. Locke, R. The promise and perils of globalization: The case of Nike. Mohamed, S. Economic policy, globalization, and the labour Movement: Changes in the global economy from the golden age to the neoliberal era. Working Paper: Germany. Rivoli, P. Rose, N. New York: Routledge.

Went, R. Globalization: Neoliberal challenge, Radical response. London: Pluto Press.



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