So if you cannot grab their attention right away, you will lose them soon. There is one foolproof way to hook them: convince them that your course has solutions to improve their life.
Convince them of the value of your course. By thoroughly knowing your learners before you create your eLearning course, it becomes easier to grab their attention because their needs and goals are front and center.
So you have to keep them engaged throughout the entire course. Know their motivations, expectations, fears, and challenges, to think like they do, so you can say what they want to hear. This will help give you the clues on how to connect with them. Each new learning experience builds on earlier knowledge. Optimize the learning experience you provide by tapping into the existing knowledge base of the learner.
By conducting an Audience Analysis. Here is the golden rule : DO NOT assume that you know what your learners know because the learners themselves do not know what they know.
You have to blast through the layers of misconceptions to uncover the knowledge levels of your learners. This will enable you to create course content that makes learning easy by building on prior learner knowledge and experience. You have to make them feel special by providing personalized learning experiences. Your learner has to be convinced that you had him—his needs, aspirations, and challenges—in mind when you designed the course. Any run-of-the-mill whiff from your course and your learner will be repulsed.
Your eLearning courses should be relevant t o what your learners need. Not you, not your boss, and definitely not the employees expected to learn from your course. Given that training is often perceived as a waste of time, being irrelevant is one of the primary reasons why employees do not put in the effort.
Therefore, you must first understand your target audience and then build content around their needs, circumstances, limitations, preferences, and wants.
This means that you must move beyond the common descriptions handed out by SMEs, the manager, or even the client. Avoid These Mistakes.
Maximize your training budget by knowing your learners better than you know yourself. When you know whom your target learner is you can create courses that are truly useful, relevant and engaging. This means the training isn't a waste of resources. If you want your learners to stay with you and then come back to you, give them what they want from you.
You can be thoughtful and empathetic only if you know them well. Today's learner has ample avenues to seek out information. As an eLearning designer, you have competition! You have to create online courses that will keep your learners engaged and constantly coming back for more; else you will lose them, and worse, they might move away to your competitor Instagram, email, internal messaging apps, etc.
The answer to this question might be simpler than you think. Regardless of your size or industry, there are a few common problems that continuously seem to trip up eLearning professionals.
Read about—and take one or more of—the following learning styles inventories to help identify characteristics and tendencies of your own learning. Learning styles inventories have been more or less popular since the mid 20th century, although the concept of learning styles has existed for much longer. Educators have used the concept of learning styles to stress engaging students in different ways. The assumption, for adult learners, was that if they knew their learning styles, they could adapt their strategies to better learn.
Instead, according to researchers, successful students use more global learning techniques. Who are you as a learner?
Draw a circle in the middle of a piece of paper, or use mind mapping software such as bubbl. Put your name in the center.
Draw lines out from the circle like spokes on a wheel , and add additional circles and labels for each aspect of yourself as a learner. You can add descriptions or action verbs on the lines. Each secondary circle can also have spokes and the circles can be connected. After you ask and answer questions about your learning engagement, complete a learning portrait that offers a comprehensive explanation of you as a learner, making sure to address all of the questions above. You may create your learning portrait in one of the following ways:.
After you complete the learning portrait, do an additional piece of writing pages identifying some steps you might take, in general or in specific situations, to aid your learning in both educational and life settings.
Analyze and research a concept related to learning styles or you as a learner more fully. Here are a few ideas to spark your thoughts:. Auditory learners often have a high aptitude for distinguishing notes and tones in music and speech. Auditory learners might say words out loud or hum tones to better learn them.
This strategy is key for keeping musical learners engaged in class lessons. Auditory learners will be engaged from start to finish. For other subjects however, engaging aural learners requires some tact and forethought. The key here is your voice and the voice of your students. Write down something on the whiteboard, then read it out loud. Work on your delivery so you can express learning material in interesting and engaging tones. Similarly, encourage your students to read back their own notes to themselves and the class.
Hearing the sound of their own voice and the voices of others is engaging to auditory learners, but it can be a great learning tool for students of all types. Visual learners like diagrams, drawing out concepts, charts and processes. They learn by looking at visual concepts, creating them, and watching other people create them. Visual learners might be organised or creative in their application, and find things like colours and shapes useful. If you have a projector, try to include relevant images to go along with the course content.
In geography and history, maps are helpful, while for maths and logic, go with diagrams. When it comes to self-driven learning, encourage the spatially aware to sketch out their ideas, create mind maps and flowcharts. It should probably come to them naturally, but a bit of prompting can always help. Verbal learning includes both writing and speaking. Verbal learners might have a preference for reading and writing, word games and poems.
Verbal learners know the meanings of a broad category of words, can use them effectively, and actively seek out new words to add to their repertoire. Verbal learners often seek out careers in journalism and writing, administration, law and politics.
Verbal learners will want to write down notes, talk about concepts and potentially present them as well. The trick with verbal learners is knowing what adjacent types of learning apply to them — are they an outgoing or more introspective verbal learner? Some may lean more to talking, while others to reading and writing. Try to cater to preference while also using their verbal abilities to push personal boundaries every once in awhile.
Perhaps unsurprisingly, mathematical learners err towards careers in programming, accountancy, science, research and other number and pattern-orientated careers. Some qualities associated with mathematical learners include:. Mathematical learners will greatly appreciate any type of learning that logically explains the subject at hand. For other subjects, it requires some effort and planning:.
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